What is a meme & how does it work?

A meme is typically a photo or video, although sometimes it can be a block of text. When a meme resonates with many people, it's spread via social platforms like Twitter, Facebook, Instagram, texting, and more. The more a meme is spread, the greater the cultural influence it has.

How is a meme transmitted?

The replication and transmission of a meme occurs when one person copies a unit of cultural information comprising a meme from another person. The process of transmission is carried out primarily by means of verbal, visual, or electronic communication, ranging from books and conversation to television, e-mail, or the Internet.

When was meme first used?

In fact, author Richard Dawkins first used the word in his 1976 work The Selfish Gene. The book looked at evolution and used meme to describe an idea or behavior that spreads across people in a culture. When someone says meme nowadays, they're probably referring to an internet meme.

What is a “meme” in linguistics?

In Mr. Dawkins’s original conception, a “meme” was analogous to a “phoneme,” the smallest unit of sound in speech, or a “morpheme,” the smallest meaningful subunit of a word, Kirby Conrod, a professor of linguistics at Swarthmore College, said.